Performance Analayst
Who we are:
We are Honest, a company committed to developing financial products our customers love. Our products are designed to be fair, easy to understand, and life-enhancing. After the successful launch of our first product, our skilled international team, based in Bangkok, is dedicated to continuous innovation in a fast-paced, quality-driven environment. We are determined to lead the way with new solutions, adapt to change, and thrive in the face of challenges and opportunities. We are looking for passionate, resourceful, and collaborative individuals to join us.
About the role:
You will play a key role in driving user and customer engagement, campaign performance, and business growth. You’ll work closely with product managers & credit team, to develop and execute targeted re-engagement campaigns, optimize our data infrastructure, and leverage performance insights to accelerate growth.
Your expertise will be critical in shaping customer communications, improving campaign effectiveness, and driving data-led decisions across the organization. If you're passionate about data-driven marketing and have hands-on experience with a Customer Engagement platform, SQL, and A/B testing, we'd love to meet you.
How you will make an impact:
Customer Engagement
Power user of MoEngage, responsible for developing and driving best practice management of user and customer engagement flows
Develop governance across customer communications, establishing a messaging hierarchy and consistent tone to ensure effective customer interactions.
Partner with Product Managers to create and manage user and customer campaigns, focusing on engaging users who drop off through the funnel, and reactivating dormant and inactive segments.
Drive the Salvage program, leveraging multiple channels (WhatsApp, phone calls, etc.), and test different propositions (e.g. product benefit, limit increases, incentives) to reduce drop off of users through the acquisition funnel.
Performance & Media Campaigns Analysis
Support with analysis of paid media campaigns, identifying key insights and performance metrics to drive business growth.
Collaborate with cross-functional teams to optimize campaign targeting, creative performance, and budget allocation, using data insights to guide decisions.
Data Infrastructure & BI Improvements
Improve dashboarding and business intelligence capabilities for marketing, integrating new data sources and enhancing data quality and recency.
Leverage MMP Branch, Mixpanel, and other analytics tools to streamline data tracking, ensuring accurate and timely reporting.
Optimize data flow from Branch to Mixpanel, improving the accuracy of marketing insights.
Testing & Analytics
Lead the execution of A/B & geo experiments across various performance campaigns, testing hypotheses, propositions, and leveraging both paid and owned channels to maximize results.
Utilize SQL and tools like BigQuery to extract and analyze data, ensuring robust analysis and reporting for marketing campaigns and performance metrics.
What you need to have:
3+ years of experience in performance analytics, marketing, or CRM automation, preferably in a tech-driven or growth-focused environment.
Hands-on experience with a Customer Engagement Platform, and customer lifecycle management.
Strong analytical skills with experience in paid media analysis, A/B testing, SQL, and regularly using analytics and measurement tools like BigQuery, Mixpanel, or Branch.
Strong understanding of data-driven decision-making and performance metrics in digital marketing.
Ability to work in a fast-paced environment, juggling multiple projects while maintaining a focus on data quality and business impact.
Strong bias for action and ability to work independently toward stated goals
Growth mindset, you should be curious, happy to question ‘why’, with bold ideas and know-how to get things done
Proven project management skills to juggle multiple initiatives
What makes you stand out:
Fintech or credit experience
MoEngage hands on platform experience
Indonesian language skills
App analytics, growth or marketing experience
Experience launching marketing technology platforms for attribution and analytics
Our application process:
Hiring is something we do with care. Because of that, having a transparent and thorough recruitment process is key. If you liked what you've read and are up for the challenge, here is what to expect after submitting your resume:
The hiring team reviews your application
You get invited to an initial call with the hiring team
Onsite Interviews with relevant team members
Offer
Why you'll love it here:
We’re all owners; Everyone at Honest gets ESOP (Employee Stock Option Plan)
Training course and book subsidies
You’ll be working with the smartest people in the industry
A modern office right in the heart of Bangkok
Top-of-the-line medical healthcare plan
Monthly wellness allowance
One of the best-funded start-ups in South East Asia with Silicon Valley investors
We don’t believe in titles or hierarchy but value contribution & celebrate achievements as a team
Honest hiring:
At Honest, we’re working hard to build the future of finance for Asia. To do so, we prioritize attracting the best talent worldwide to join us – regardless of their background and heritage. At Honest, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law. We are proud to be an equal opportunity workplace. If you want to be part of changing how people access finance in Asia, join us and help us build a global company where we’re all proud to belong.